Tuesday, March 18, 2008

Contessa Car

In the late 1980s and early 1990s when credit card and Contessa was getting extremely popular in India, Mr. Bantu singh started a dealership on Contessa cars and also struck a deal with a major bank in India that allowed buyers to get this luxury vehicle using a credit card. In India it was thought as a revelation. There were tons and tons of car purchase, but soon he realized that people were actually NOT paying their credit card dues, so the bank and Mr. Singh started acquiring all the cars back from the customers. Having done that, Mr.Singh found himself in a weird situation where he was having too many used cars for sale. He thought long and hard and couldn't come up with any idea on how he can sell these cars, so he decided to sell them at half price. To his surprise, the response was overwhelming. He took the first customer to the garage and showed him all the cars and spent almost 2 hours. Finally the customer decided on buying a beautiful red contessa.

Bantu Singh - "It was great having your business. Since you are the first customer I will give you some deep discount. This car will cost you only Rs.200k"

Customer - "Great.. Visa or Mastercard?"

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