Thursday, February 21, 2008

Blu-Ray sends Toshiba packing

Toshiba has officially declared that it will not be running the technology race for future HD DVD. While the news may not be a big surprise since the Sony's Blu-Ray has been gaining the market steadily, the timing is surely a surprise. The popular consumer sentiment was that both the technology would co-exist given the pros and cons of both the disks, so most of them went ahead and bought the HD-DVD (which is relatively cheap) over the US holiday season, when the decision on one or the other was still neutral. Now that Toshiba will NOT be making any more players or disks for HD DVD, those who have already bought these are left with no choice of using them as coasters or as paper waits. Too bad the technology changes too soon. Remember the failed laser disks (LD) that came out in 90s.

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