Wednesday, January 27, 2010

Watching TV in India..

In US, we are stuck with just 2 satellite service providers and what we watch is pretty much determined/dictated by local channels (if you want to know more, just YouTube Family Guy FCC).

During my recent trip to India, I was pleasantly surprised to see so many satellite companies and choices for TV viewing. Tata Sky, Big TV, AirTel TV, Dish TV, Sun Direct.. the list goes on when it comes to satellite television in India. The problem though is the content in channels and how programming is rendered. Too many commercials and they come at inappropriate times. This is similar to சமையல் மாமா serving மோர் குழம்பு on top of your சாம்பார் சாதம் without your consent during marriage lunch. Too many things happening too quickly during the shows and you get a feeling that you are watching the actual program between the commercials, when it should be the other way around.

Watching cricket was awful since there is always a side bar or a pop up between every ball and tons of commercials between overs (most of the time you miss the first ball of the over). The worst part is there is no time for replays when a batsman is out, you have to watch it live, if not you just have to wait for quite a while.

What's with big hero movies dominating the TV channel commercials and programs. வேட்டைக்காரன் commercials and promos were popping every other second, between the programs and sometimes the talk show on movie itself was the program. I heard they did the same with ஆதவன் and படிக்காதவன்.

TV commercials used to be intelligent before, but was a huge let down recently. Except for a few, most of them were silly. Fill it, shut it Honda guy may look cute for some college girls, but he came across as a person who is naive to SMS. Why would an elephant not let the boy eat a banana when all he needs is one banana?

You can name a Tamil channel for every single alphabet and there is a Tamil serial on every girl name that you can think of. I saw a new role/title called "Head of Creatives" during the shows. I can see the hunger for new titles, but it is silly to call "Creative Head" as "Head of Creatives". We definitely need parental controls on TV serials and comedy channels that expose Vadivelu's back and portions of Vivek's crass comedy.

You can browse through all the channels without watching any and still spend about 30 minutes on TV. Is that not a huge plus?

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